The Launch Video Library

The best product launch videos, in one place.

55 launch videos worth studying, from Slack, Framer and Descript to the startups that learned from them. Press play on any of them. It's free, there's nothing to sign up for, and 13 of them are ours.

Jitter Beta

Jitter Beta launch video

Elapse

Made by Flowjam
Elapse launch video

Typedream

Typedream launch video

PDF.ai

Made by Flowjam
PDF.ai launch video

Super

Super launch video

Pitch

Pitch launch video

Writesonic

Made by Flowjam
Writesonic launch video

UPEZ

Made by Flowjam
UPEZ launch video

Instantly

$20M ARR
Clover launch video

Instantly

$20M ARR
Instantly.ai launch video

iClosed

Made by Flowjam
iClosed launch video

VaultAI

Made by Flowjam
VaultAI launch video

We studied every one of these. Then we made our own.

Flowjam makes story-driven launch videos for AI and SaaS founders, averaging over 100,000 views each. No media budget, no boosting. People watched because the work earned it. These are a few of ours.

HeyGen Video Agent

7M+ Views in 48hrs
HeyGen Video Agent X Flowjam

Bloom

1.5M+ Views in 24hrs
Bloom X Flowjam

Origami

250k+ Views in 24hrs
Origami X Flowjam

Index

$2.6M in funding
Index X Flowjam

Anglera

Landed DoorDash as a customer
Anglera X Flowjam

Aqqrue

Viral on LinkedIn
Aqqrue X Flowjam

Got Questions?
We've Got Answers.

What is a product launch video?

A short, high-impact video that introduces your product, builds hype and drives early signups or sales. It isn't just an explainer. It's your product's first impression.

How long should a launch video be?

Most perform best at 30 to 90 seconds. Long enough to hook attention and show the value, short enough to hold people on X, LinkedIn, Product Hunt and your landing page.

What's the difference between an explainer video and a launch video?

Explainers teach. Launch videos convert. They're built with story, urgency and emotion to create buzz and early traction, not to walk through every feature.

Do you make videos for pre-launch or beta products?

Yes. A pre-launch video helps you collect emails, get investor attention and validate demand before you even go live.

Can I use my launch video for ads or social media?

Yes. We deliver cuts for the platforms you'll post on, including X, LinkedIn, YouTube and Meta.

How do I get started?

Book a call with Adam. We'll talk through what you're launching and when, and you'll have a proposal with a fixed price and a timeline straight after.

Get Started

Get Started

Your launch, on this list.
Thirty minutes with Adam.

Tell us what you're launching and when. You'll leave the call knowing the story, the price and the timeline, and whether we're the right people to make it.